SHANE&SHAWN have announced the retail launch of their inaugural men’s Blue Label collection for Spring 2010. The Blue Label collection marks the first foray by the designer twins into the sub-$100.00 price point.

Fast-forward fashion designs and ultra-comfort features form the core of the SHANE&SHAWN brand, and the new Blue Label collection delivers these same key elements but at a value-driven price point. Shawn Ward, President and Co-founder of the brand explains how the idea came about, “We have always wanted to expand our consumer base by offering a more affordable SHANE&SHAWN product but without compromising our standards of style and quality. After 2 years of high demand and hard work, we have finally found the perfect balance and brought it to retail.”

The collection consists of 12 men’s styles and is available only at Macy’s Herald Square (NYC) and www.Endless.com. “Launching with Macy’s and Endless.com was a choice we made because of their long support for our brand and the great success they have had with our high-end styles. But also because they have great respect and loyalty from their customers, and in this day and age there is something to be said for that,” said Creative Director, Shane Ward. “We all feel that the SHANE&SHAWN Blue Label collection, with the combination of fresh styling, comfort and value, will be a home run!”

All styles can be seen now at Macy’s Herald Square and www.Endless.com, with retail prices of $89-$99 for shoes, and $109 for boots. Women’s Blue Label collection is in pre-production stages with a view to launch Spring 2011.

Shane & Shawn Ward, twin designers from New York City, by way of Detroit, launched their shoe collection in the Fall of 2003 with the goal of making the most comfortable – hip – fashion shoes ever! A modern, edgy dress/casual shoe and accessories line for men and women that combines hip/stylish silhouettes with athletic comfort. The SHANE&SHAWN collection offers everything from super-sexy 4″ women’s heels to sport/casual men’s loafers.. This rare combination of fashion and comfort is achieved by incorporating a specially designed patent-pending Luxury Liner Insole and injected rubber ‘comfort pods’ on the leather outsole. For more information visit the website at www.shaneandshawn.com

Photo credit: www.wwd.com

Tags: Blue Label, Men's Shoes, Shane&Shawn, shoes