D.S.DUNDEE Create One-Day London Pop-Up Boutique

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SPREAD_01_LOWRES.jpgFollowing an initiative to create a series of 'Guerilla' style stand-alone stores, D.S.DUNDEE bring the online retail experience to life again on Saturday 27th June 2009. The online retailer takes over the Cat & Mutton pub located on Broadway Market, Hackney, London E8, to create a pop up boutique for one day only.

Offering the company the opportunity to create a retail environment for it's customers, all products will be displayed in a bespoke format and the boutique will retail from 10am - 5pm. Fans of the brand can peruse, and purchase, the latest Spring Summer 2009 products alongside previous collections and archive items in the form of a highly anticipated sample sale. Discover the brand for yourself; but be quick, this one day event is destined to be a sell-out.

Highlights from the Spring Summer collection include;

    * Slim fit Summer weight merino wool V neck; Made in Scotland; £95
    * Limited Edition gingham shirts; Made in England; £90
    * Cotton worker shorts; Made in England; £60
    * Summer weight merino scarves; Made in Scotland; £25

Sale highlights include;

    * Leather Bomber (was £645) now £250
    * 3 piece Tweed Suit (was £495) now £295
    * Tartan Trousers (was £140) now £60
    * Organic Cotton Tee Shirts (was £35) now £15

The D.S.DUNDEE (DSD) brand was initially started in 1994 by long time friends, Oliver Pilcher & Jim Pickles. They met whilst Jim was at Edinburgh University and Oli was at Edinburgh College of Art and continue to ensure the Brand thrives today. With a change in direction for the current collections along with the appointments of MA graduates from the RCA; Elizabeth Reeds and Fiona Hillhouse, there is now an increased focus on British heritage and manufacture. The company has evolved and is fast becoming a sought after designer British brand.

Beth Anderson is the Editor in Chief of Chic Galleria.com and Co-Owner of Chic Galleria Publications.

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