Rachel and Amy Gelender are sisters turned business partners. They followed their dreams to establish NYC-based Threadware in 2010. Threadware was inspired by the belief that clothing should be inventive and accentuate a woman’s best features. Continue reading to learn more about the brand.
When did you launch Threadware?
Starting a clothing line has been a topic of conversation ever since we were kids when Rachel caught the “design bug.” In December 2009, we decided that it was now or never if we wanted to really start our own line. Threadware began to take shape in January 2010. The debut collection will … Read More »






