Inspired by her 6 year old son, and toddler daughter, Jennifer Lee Wilson, of Baby Love’s Cupcakes, dreamed of creating a lovable ‘Baking Mom’ character that could capture the hearts and imagination of all ages. She set out to find an illustrator who could help turn her vision into a colorful whimsical world. Wendy Sefcik, of Broken Box Designs, was the perfect match. With Wendy’s unique style and technique, the two women created an imaginary bakeshop where everyone is welcome.
“I jumped at the opportunity to illustrate for Baby Love’s Cupcakes”, explains Wendy, “her website provided great inspiration for stylish graphics … Read More »


















