Jewelry For People And Their Pets

Barney's Bling is a line of matching jewelry for people and their pets using genuine diamonds and precious metals.   The concept was born in 2007, when founder Bridget Livingston met her baby Barney, a Yorkie, while on vacation in Chicago.  She spoiled her new best friend with cashmere sweaters and organic treats, but noticed that his jewelry kept falling apart.  She saw an opportunity as she searched Los Angeles' finest pet stores unable to find some real quality "bling" for Barney...so she took it upon herself to create her own.  Bridget also decided to add in some matching bling for herself as an extra treat.  The signature design is based on the concept that each pet makes a paw print on their owner's heart...the entire collection is about connecting the hearts of people and their pets in an elegant and sophisticated manner.

Bridget and Barney believe in karma and charitable causes, so 10% of proceeds are donated to Perfect Pet Rescue and Autism Speaks, to benefit both people and pets.

Bridget, can you please share a little about yourself?

I got my undergrad degree in Finance from Michigan State and worked in insurance for seven years.  Two years ago I was in Chicago on vacation and I met Barney.  I knew I had to get him and when we came home to LA my entire world changed.  I discovered my true passions- people, pets and jewelry.  Soon I was able to leave my insurance job to focus full time on designing beautiful jewelry based on Barney.

Where do you draw inspiration for your products?

I am a very creative and innovative person.  I also really enjoy psychology and sociology so I am great at listening and observing.  As an extrovert I also talk to pretty much everyone I come in contact with.  I am inspired by other people's views on life and their love of their pets.  Barney and my love for him is the main inspiration.

Describe your best selling items?

My best selling item is the heart bone necklace and dog charm in sterling silver.  We recently introduced this popular design in silver and it has really taken off.  It is a simple small design that incorporates two hearts- the dog's heart and the owner's heart with a simple line- thus creating a heart bone.  It is the simplest way to express your love for your pet.

What are your plans for the future?

I am working on expanding our line to include some fun jewelry that is made in bright colors:  pink, yellow and blue and also creating a matching t-shirt line made with rhinestones.  

Visit http://barneysbling.com  Santa Monica, California