Sassi Concepts Creates A-Lister Invites

Marcy Pellegrino, President and Creative Director of Sassi Concepts & Design Inc. creates everything from packaging, product concept development through to production. They also design and execute retail creative, websites, logos, brochures, stationary, branding, collateral, albums, and much more. Marcy creates custom high-end, specialty A-lister event invitations designed by the client, for the client (TM). This includes galas and various occasions.

Some of Marcy's clients are Sony Records, Real Simple Magazine & TV and Manhattan's own PR and Event Production company, Sugarcamp Productions, Kristen Manolis and Company Productions, LLC, and many more.

"My career began working in the field of art direction at various agencies from print to TV from which I was able to build my extensive portfolio. As an Award Winning creative person with a great deal of drive, it seemed the next logical step for me to take the knowledge I learned from my experience in NYC and launch it into a company of my own, Sassi Concepts & Designs, Inc.--with the obvious goal to help brand others," says Marcy. "As a creative person, I wanted to push beyond advertising elements I had worked with in the past. I found so many clients in need of branding aspects such as logos, costumed stationary and invitations that it was simply a natural fit to expand my company to include these types of designs and art direction. This allows me and my company Sassi Concepts and Designs, Inc. to be as creative as possible while our clients receive the ultimate in personal attention that is needed in these situations."

"I was inspired to move forward with custom creative, whether it be with hi-end fabric, art directed design, foil stamping or whatnot, while I was planning my own wedding. I created our invitations and produced the event. I learned to approach it all from an advertising standpoint keeping the concept throughout. I always loved the idea of art directing and designing customized creative for all occasions, whether it be invitations for image related events, personal occasions, or corporate events, etc. It bothered me that many websites claimed to customize invites while really they were encouraging their consumers to simply pick a limited font, paper and color. To me, that is not truly customized."

"Since all of Sassi Concepts & Designs Inc.'s creative is unique to each client, nothing is mainstream. However, many of my clients prefer clean and elegant and at times want to steer away from that which is too complex, but rather improve on what might be considered "plain" with the usage of unique papers and materials. I have found elements such as expensive handmade papers, fabrics from Europe, items that need to be assembled and adhered to the invitations, die cuts to cards and stationary, etc are wonderful ways to embellish what might otherwise be simple. We also can create extensively creative invitations when a client has a large budget, as well."

"Sassi Concepts & Designs Inc.'s favorite experience is when our clients let us push as far as we want with regard to creativity via their suggestions and ours alike. We encourage them to own the idea and be part of it, after all, they need to stand behind it as much as we need to! We love getting carte blanche on creative projects!"

"I felt a huge, positive impact was created via the invitation Sassi Concepts and Designs, Inc. created for the Avon Breast Cancer Fundraiser Event. It was very conceptually thought-out! Current news or plans for the future Currently we are working with brides and grooms alike and corporate events as well. We have much in the works for this up coming year and plan on adding a lot of Sass to the latest event invitations. In the future we would love to expand into the West Coast and have another advertising boutique in Miami as we are already working so close into NYC."
 
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