alice + olivia Spring 2010 Fashion Week Presentation

Stacey Bendet once again brings her work to life with the launch of alice + olivia's spring 2010 collection. This season the innovative designer transformed a raw gallery space in New York City's meatpacking district into a live rock concert scene featuring a performance by French girl band Plastiscines and styled by Stacey's longtime friends Anda and Masha.

Following the success of the past themed presentations "alice in wonderland", "breakfast in bed", "hippy queen" and Mick Rock photo gallery at alice + olivia's Bryant Park Store, Stacey once again spun a stylish tale through the music of the Plastiscines, enlisting the band to perform and promote the playful mood of the collection. Both the band and the runway models, posing as adoring fans, showcased the designers' spring looks.

Stacey's inspiration for her spring 2010 collection was "the power of the female". She wanted to represent girls "predicating sexuality, cleverness and charm" by combining influence from all the women who influence her every day.  Keeping her feminine side in mind, she set about to create a collection she describes as "playful with an edge". The designer often credits her line as catering to every kind of woman; creating clothes that are meant to make a woman feel both sexy and sweet. After seeing the Plastiscines' "Barcelona" video, Stacey decided that there was no better way to bring her spring collection to life than with a performance by the band.  The band exudes a "candy punk vibe" that is in tune with alice + olivia's cleverly unique style.

Chic structured dresses in pale pinks, purples and neutrals are mixed with the brand's traditional black and white colors. Small floral prints, embellished tops and structured jackets with cut out details define the flirty and inventive collection. alice + olivia also showcased their basics line featuring t-shirts and button-downs in soft, butter-like fabrics, linens and metallics. This season alice + olivia also unveils their latest collaboration with the jewelry line Erickson Beamon and their continued partnership with Payless, featuring fashion-forward footwear for spring.

Spring 2010 also marks the launch of alice + olivia's premiere high-end collection. The new line was created to add more diversity for their specialty stores and allow customers to have a more unique alice + olivia shopping experience.  The collection consists of hand worked pieces that use luxurious materials and detailed craftsmanship. These edgy and inventive designs are available as part of a limited edition collection.

As always, the imaginative and edgy collection reflects Stacey's lifestyle, as the ever busy designer continues to live bi-coastally and is mom to ten-month old daughter Eloise Breckenridge Eisner. Stacey views life and fashion as synonymous, and continues to find ways to creatively blend the two elements. With a chic spring collection brought to life by the Plasticines music, alice + olivia pushes the boundaries of art and fashion. 

alice + olivia's spring 2010 collection presentation featured a performance by French girl band, the Plastiscines.  Hairstyles created by Frederic Fekkai.  Makeup created by MAC.
Visit http://www.aliceandolivia.com

CELEBRITIES/VIPS IN ATTENDANCE

Anna Lynne McCord, Lindsay Lohan, Ashley Greene, Mena Suvari, Shenae Grimes, Kelly Rutherford, Nicky Hilton, Kristin Cavallari, Jared Leto, Stephanie Pratt, Joanna Garcia, Jill Zarin, Kelly Killoren Bensimon, Tinsley Mortimer, Dabney Mercer Gaghan, Leven Rambin, Gail Simmons, Fabiola Beracasa, Eleanor Ylvisaker, and Erin Lucus.

Photo Credit Sara Jaye Weiss