
Tammy Gibson, a mother in Redlands, CA, owned an online retail boutique for expecting and new moms prior to starting her successful blog A Mom in Red High Heels.
"I really felt there was a need to encourage moms to keep up their beauty routines during the early days of motherhood, as well as wearing fitted clothes that are stylish," she explains. "Discovering retail was not my calling, I wanted to continue sharing a message that I felt was important, so I started A Mom in Red High Heels to empower moms through beauty and style."
"I am inspired by other moms, my own experiences, and of course the beauty and fashion worlds. I think with the right clothes, beauty routine, and hairstyle, a woman feels better about herself and as a result of the great confidence, she tends to be a better mom."
"The three special issues that moms face: lack of sleep, lack of time for herself, and a lack of budget," says Tammy. "A Mom in Red High Heels offers up beauty and style tips that moms can actually work into their hectic schedules to look effortlessly fantastic."
"Beauty Product Reviews is a popular content area on the site. I have a team of moms that help review a variety of beauty products and we always note the 'Mom Value' for each product. As a product junkie, I have a ton of products from a variety of price points but other moms may not enjoy playing with products the way I do. They need to know what is worth their money, which products are multi-taskers and where the products are available. My mom panel team works to bring that information to the site."
"Hair content is always very popular also! Far too often moms end up in the 'ponytail rut.' We offer a hairstyle makeover tool where readers can 'try on' new styles. We also make hairstyle makeover suggestions! A couple of moms have taken our advice and gotten some really great new looks!"

"The future holds limitless opportunities, starting with the relationships the site already has," she says. "I've recently joined the Beauty Bloggerati
on DailyMakeover.com which is 'an elite group of beauty bloggers from across the country who scoop the latest trends, spill insider tips, and are addicted to reviewing products. They sniff, slather, smear, blend, buff, and blow-dry to bring you the latest beauty news every day.' I anticipate a lot of new opportunities with this relationship! I am also a part of Total Beauty's Blog Community, which has aided in building relationships with brands and learning more about professional blogging. I am also a Dictator for LuckyToes.com, a shoe shopping gallery put out by CitySearch."
"I am currently looking for mom bloggers in the New York and LA areas to help attend beauty/fashion events so that we can cover more news for the readers," she says. "If you know any, e-mail me! My hope is to make A Mom in Red High Heels THE go-to beauty/fashion site for moms!"
"Finally, I do plan to write a book based on our site content. My husband is a good writer and has taken a variety of courses in writing books. I hope to enlist his help on the project after both my kids are in school fulltime."
To check out Tammy's tips and tricks, visit AMomInRedHighHeels.com.