Before Lane Bryant’s “I’m No Angel”, before H&M’s “There Are No Rules In Fashion But One: Recycle Your Clothes,” before Kenneth Cole’s “Look Good For Good”, there was StyleLikeU.
In 2009, while most big brands we’re using the same 5 characterless models to peddle their mass-produced products, mother-daughter team of Elisa Goodkind and Lily Mandelbaum were rebuilding beauty standards on the pillars of diversity, personality, and consciousness. They were driven by a passion to show our superficial image-based culture that nothing is more stylish than being your true self.
Linda Thompson is fostering that same warm authentic spirit in her line of body and face oils, Olie Biologique. With minimal ingredients for and maximum benefits, Olie believes that feeling and looking like a radiant, soulful individual can be achieved naturally. Her certified organic oils are 100 percent pure, harvested without taking advantage of the earth. They don’t harm the planet: They help illuminate your inner glow.
Unconventional, nonconformist, radically uplifting and distinct, Olie and StyleLikeU have set the tone for the future with My Beauty Is My Story, where beauty is located in the hands of real, living, breathing, perfectly imperfect people, not in a corporate office.
Just in time for the giving season, Olie and StyleLikeU have joined together on a line of six limited-edition body oils. The line is directly inspired by StyleLikeU’s viral video series, The What’s Underneath Project. Six strong, unapologetic women from the series have been invited to make their own oils based on their spirit and stories. View videos for Sarah Jane Adams, jewelry designer, Rachel Fleit, screenwriter, Melanie Gaydos, model with ectodermal dysplasia, Molly Guy, founder of Stone Fox Bride, Mari Malek, Sudanese model and activist and Biet Simkin, meditation guide and musician.